Our Story

Love Basics Sweden AB was founded in 2016 by Anna Xavier. 

Her first brand was mama basics, offering bump and breatfeeding friendly fashion for motherhood and beyond.

For information more visit: www.mamabasics.com 

In 2019, Anna bought Les Enfants, a fast growing premium brand of contemporary sustainable baby products.  

Visit www.lesenfants.se for more information about the brand and products. 

Then in 2021, Anna joined the Kalani team to take the company to new heights and became a partner & CEO for this innovative Sun Protective clothing brand that offers fashion to the whole family. 

For Kalani in the USA and Canada, visit www.kalanisunwear.com

For Kalani in Europe, visit www.kalani.se

Today, the team at Love Basics has grown to 10 people and we are happy to help should you have any questions or would like to know how to became a reseller of our brands. Please send your enquires to info@lovebasics.se and it will be forwarded to the right person.

We look forward to hearing from you!

Love Basics team